We collaborated with Asia’s largest music festival, Sunburn, in partnership with Snapchat, to design and launch two high-impact AR lenses tailored for large-scale engagement.

The first lens, built for the front camera, translated the festival’s promotional theme into an interactive AR experience optimized for shareability and social reach.

The second lens, designed for the back camera, delivered a large-scale immersive environment where massive musical instruments emerged through animated portals, transforming the user’s surroundings into a dynamic festival stage filled with reactive visual elements and spatial audio cues.

The experience is not just limited to visual and audio, but it truly transports the user to a virtual music festival, where they can feel the energy and excitement of a live performance.

The campaign surpassed 10M+ impressions, demonstrating the power of immersive AR at festival scale.