When a client shares a campaign brief, objective, or strategic direction, I begin by researching and developing multiple creative concepts aligned with the brand’s goals and target audience. I leverage AI-assisted ideation and visual exploration tools to rapidly expand concept directions, test variations, and refine creative angles before narrowing down to the strongest ideas.

Once the Creative Concepts is selected, I develop it into a detailed storyboard that defines the experience flow, scene progression, transitions, and key visual moments. This step creates clarity for brands and aligns expectations before moving into execution. I use AI to generate the initial storyboard screens, which I then refine in Photoshop to ensure brand alignment, layout precision, and visual clarity. This hybrid workflow combines AI-driven speed with manual creative control, resulting in polished, presentation-ready storyboard frames.

After storyboard approval, I work for an Effect Motion Preview using After Effects to the final experience. This motion-based validation allows clients to visualize timing, animation behavior, and overall impact before development begins.